On December 7, during the launch ceremony for the 2024 Sichuan Province's winter tourism season, 35 media outlets and platforms formally signed to establish the Sichuan Cultural and Tourism Promotion Alliance. The event also marked the unveiling of the Sichuan Cultural and Tourism Promotion Alliance Convention.

As per the convention, the alliance will coordinate collective actions in promoting Sichuan's cultural and tourism offerings, provide an in-depth and comprehensive display of the province's natural beauty and vibrant cultural heritage to both domestic and international tourists, and strive to elevate the visibility and prestige of Sichuan's cultural and tourism attractions. Members of the alliance will work together to foster the profound integration and growth of Sichuan's cultural and tourism sectors, aiming to speed up the province's transformation into a globally significant travel destination.

Following its establishment, the alliance will strengthen collaboration and coordination across various domains to facilitate resource sharing. Regarding the preservation, inheritance, and enhancement of Sichuan's cultural heritage, the alliance will prioritize the production of exceptional artistic and literary works, driving the creative transformation and innovative development of Ba-Shu culture. The alliance will also actively support the shaping of cultural and tourism brands, consistently advocating and championing Sichuan's international tourism appeal. Additionally, the alliance will persistently promote international inbound tourism to Sichuan, collaboratively telling the story of Beautiful China from a Sichuan perspective; continuously introduce new models and offerings from Sichuan's cultural and tourism sectors to spur fresh growth in tourism consumption; and highlight the distinctive features and accomplishments Sichuan has made in its cultural and tourism governance, thereby enhancing the overall tourism experience for visitors. The alliance will provide comprehensive reporting on the collaborative achievements of the Ba-Shu Cultural Tourism Corridor, foster regional synergy between Sichuan and Chongqing, fully harness the capabilities of media and platforms, and offer services such as tailored strategies, premium think tank outputs, and traffic empowerment, all aligned with Sichuan's development needs in this regard. Through these endeavors, the alliance seeks to contribute expertise and effort to advance Sichuan's cultural and tourism development.