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Liangshan Prefecture Cultural and Creative Alliance Established
Updated:2024.12.19

On December 10, the 2024 Liangshan Prefecture Cultural and Creative Convention was held, along with the inauguration ceremony of the Liangshan Prefecture Cultural and Creative Alliance, titled "Cultural and Creative Liangshan ? Alliance for Splendid Achievements".

The convention featured a selection of Liangshan cultural and creative products, which integrate traditional craftsmanship with contemporary design, highlighting the innovative continuity of ethnic cultural heritage. At the convention, the reporter learned that Liangshan has been steadily shifting its cultural and tourism offerings, evolving from traditional agricultural products to a diverse range of cultural and creative goods, from basic tourist sightseeing and dining to holistic leisure and vacation experiences, and placing a higher priority on quality and efficiency rather than just speed and scale. Liangshan has been refining its tourism product offerings, implemented a series of incentive policies to foster the cultural and creative sector, and nurtured a batch of selected enterprises deeply embedded in local culture and well-received by the market, such as Yueqi Nanyi, Yi People's Clothing Studio, and Huili Green Pottery. These initiatives are drawing an increasing number of young people to the cultural and creative sector, infusing new life and energy into the preservation and enhancement of ethnic culture.

Leveraging the establishment of this alliance, Liangshan will further consolidate its advantageous resources, promote interaction and partnership among cultural and creative enterprises, and co-develop growth direction and cooperation frameworks for the industry's progress. By doing so, it strives to realize resource sharing, complementary advantages, and mutual benefits, continually elevate the standards of cultural and creative product development, and consistently explore innovative expressions of ethnic culture.

 
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