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Themed "Extreme Audio-Video, Strong Empowerment", the 12th China Internet Audio and Video Convention kicked off in Chengdu on the morning of March 27. Cao Shumin, Deputy Head of the Publicity Department of the CPC Central Committee, Secretary of the Party Leading Group and Head of the National Radio and Television Administration (NRTA), and Shi Xiaolin, Deputy Secretary of the CPC Sichuan Provincial Committee and Governor of the People's Government of Sichuan Province, attended and addressed the opening ceremony. Nie Chenxi, Deputy Director of the Committee on Culture, Historical Data and Studies of the CPPCC National Committee and President of China Netcasting Services Association, attended the opening ceremony.

Cao Shumin said in her speech that over the past year, the online audio-visual industry has adhered to upholding fundamental principles and breaking new ground, leading to overall industry improvement and a series of breakthroughs and new accomplishments. Next, we will thoroughly implement Xi Jinping Thought on Culture and General Secretary Xi's important thinking on boosting China's strength in cyberspace, adhere to the dual imperatives of fostering prosperity and enforcing regulations, and actively pursue reform, innovation and breakthroughs to drive high-quality development of the online audio-visual sector. It is essential to leverage our strengths to continuously cement and expand mainstream thoughts and ideas. Efforts will be made to produce more high-quality theoretical works that resonate with the public, effectively disseminate key thematic publicity such as the commemoration of the 80th anniversary of victory in the Chinese People's War of Resistance against Japanese Aggression and the global war against fascism, and accelerate the establishment of a content production and communication system that covers all forms of media. It is essential to implement high-quality content creation initiatives to further enrich the supply of premium content. We will introduce a greater number of high-caliber and distinctive works, establish a new cross-platform communication pattern, refine mechanisms, and enhance quality and efficiency, aiming to consolidate powerful momentum for development. It is essential to reinforce the guiding role of technologies to cultivate new growth engines for development. Efforts are required to accelerate the innovative application of generative artificial intelligence, promote the end-to-end, full-chain development of ultra-high-definition technologies, continuously create new business formats, and deliver innovative user experiences. It is essential to improve the comprehensive governance framework and constantly optimize the development environment. Work should be done to strengthen policy supply, create favorable conditions for the development of various entities, ensure development and security, enhance collaborative actions, and establish a comprehensive governance framework where each stakeholder fulfills its responsibilities so as to jointly cultivate a healthy ecosystem. It is essential to advance exchanges and cooperation, thus enhancing the effectiveness of international communication. We should align with the viewing preferences of audiences from diverse regions and cultural backgrounds, promoting a multifaceted portfolio of "Chinese Audio-visual Brand" works that encompass a wide range of genres, themes and artistic styles as a preferred choice for viewers worldwide.

On behalf of the provincial Party committee and the provincial government, Shi Xiaolin expressed gratitude to the guests for their support in Sichuan's development. She stated that Sichuan will thoroughly implement Xi Jinping Thought on Culture, drive the high-quality development of the online audio-visual industry with the spirit of reform and innovation, and better meet the people's ever-growing intellectual and cultural needs, thereby making a positive contribution to building a country with a strong culture. We will adhere to upholding fundamental principles and breaking new ground to optimize content supply. We are committed to maintaining correct political direction, the right tone in public communication, and sound value orientations, improving policies, services and regulations, and empowering more creative teams and talents to produce outstanding works that are ideologically profound, artistically exquisite, and meticulously crafted, in a bid to comprehensively showcase the myriad facets of Chinese modernization and the distinctive appeal of Bashu culture. We must embrace scientific and technological advancements to drive industrial upgrading. Efforts will be made to foster a two-way dynamic interaction between new quality productive forces and cultural creativity, strengthen the R&D and commercialization of key technologies such as "AI + Ultra-High Definition", large language models, and display terminals, develop new scenarios, business formats and models, promote the deep integration of the industry chain, innovation chain, talent chain, and capital chain, create a grand integration framework termed "audio-visual + thousand industries", and establish new landmarks in the industry. We remain steadfast in our original aspiration and mission, nurturing a deep sense of care and commitment to the people. We will actively guide the creation of online audio-visual content towards reflecting real life and resonating with the people, craft and share compelling narratives that capture the pursuit of happiness and the pulse of the times in Bashu, and dedicate exceptional works to the people for their benefit. We sincerely invite friends from all over the world to seize significant opportunities, promote high-quality development, cultivate new momentum, and expand new spaces while integrating into and serving the grand national strategy. Together, let us pursue shared success and collaborative endeavors for mutual benefit in the "Land of Abundance".

Dong Xin, Deputy Head of the NRTA, presided over the opening ceremony. Wang Fengchao, Mayor of Chengdu Municipal People's Government, delivered a speech. At the opening ceremony, a series of initiatives were launched: "Empowering Through Audio-Visuals, Science Popularization for the Future", a science promotion audio-visual campaign emphasizing the power of knowledge; the 2025 National Audio-Visual Arts into Campus program; the 2025 "Audio-China Global Broadcasting" event; the Special Fund for Supporting High-Quality Audio-Visual Works; and the Collaboration Plan for Online Audio-Visuals to Support China Brand Day Activities. Representatives from the industry and academia, both domestic and international, delivered keynote speeches.

Prior to the opening ceremony, Cao Shumin, Shi Xiaolin, Nie Chenxi, and other guests toured the experiential exhibition showcasing new technologies and high-quality content.

Also present included Song Demin, Head of the Disciplinary Inspection and Supervision Team stationed by the CPC Central Commission for Discipline Inspection and the National Supervisory Commission at the Publicity Department of the CPC Central Committee; Yang Jianwen, Deputy Director of the Office of the Central Cyberspace Affairs Commission and Vice Minister of the Cyberspace Administration of China; Yu Jijun, Member of the Editorial Committee and Secretary-General of People's Daily; Ren Weidong, Deputy Editor-in-Chief of Xinhua News Agency; Fan Yun, Deputy Editor-in-Chief of China Media Group; Cai Anhui, Member of the Party Leading Group of All-China Federation of Trade Unions; Hu Bangsheng, Member of the Party Leading Group and Secretary of the Secretariat of the China Writers Association; provincial leaders Cao Lijun, Zheng Li, and Hu Yun; representatives of the members of the Chinese Academy of Sciences and the Chinese Academy of Engineering; leading officials from relevant departments of central and state organs; leading officials from relevant provincial departments and various provinces (provincial-level regions and municipalities); and representatives from major domestic media outlets, online audio-visual platforms, investment and financing institutions, universities, and research institutions.