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On July 6, the five-day "Chinese and Greek Internet Celebrities Explore Famous Cities" event came to an end. In the departure hall of Chengdu Tianfu International Airport, the smartphone screen of the "greek_twins" lights up with constant like notifications for their newly posted short videos—a digital tapestry of Sichuan stories they've captured, now traversing oceans through the internet to netizens in Greece, China, and across the globe.

From July 1 to 5, the "greek_twins" Marianna and Sofia, travel couple bloggers "tripawayzz" Kainat and Gerasi mos, and music culture ambassador Erini unlocked a profound cultural connection between Sichuan and Greece, revealing shared resonances that span daily life, cultural traditions, and emotional experiences. Over five days, the five Greek influencers captured Sichuan's vibrant diversity through their lenses. This journey held meaning far beyond travel documentation. As the inaugural experience officers for the newly launched Chengdu-Istanbul-Athens air route, these five influencers became real-time evaluators, measuring Sichuan's quiet yet significant upgrades in inbound tourism services.

The seventh plenary session of the 12th CPC Sichuan Provincial Committee proposed initiatives to "enhance the quality of cultural tourism services and consumer experiences" and "optimize inbound tourism facilitation measures". Throughout the event, the reporter observed firsthand how challenges for international visitors—from language barriers to payment hurdles—are being systematically addressed.

Communication: From Self-Sourced Translation to Professional Response

In Chengdu Research Base of Giant Panda Breeding, Gerasimos posed a thought-provoking question: "How many subspecies of giant pandas exist today? Are there other branches?" The English-speaking tour guide responded promptly with professional expertise: "Currently, giant pandas are classified into two subspecies - the Sichuan subspecies and the Qinling subspecies. Genetic studies indicate..." Gerasimos's eyes sparkled with interest at this scientific explanation.

From the expert commentary on ancient Shu civilization at the Guanghan Sanxingdui Museum to ecological science popularization at the Panda Base, multilingual interpretation services are available at nearly every site. Marianna, who has lived in China for seven years, confirms this shift: "Before, we had to ask friends or contact travel agencies to find foreign-language tour guides. Now, you can book them directly at the scenic spots."

Sichuan's efforts to break down language barriers in inbound tourism extend far beyond this. The Action Plan of Sichuan Province for Further Promoting Inbound Tourism (2025-2027) proposes measures to revive and expand tour guides proficient in minor languages at travel agencies while leveraging volunteer service platforms to their full potential.

Huang Qin, Secretary-General of the Sichuan Association of Travel Services, noted that while maintaining English-language guide services, the province is addressing the shortage of less-commonly-taught language guides for emerging tourist-source regions like Southeast Asia, highlighting that the province's March initiative to recruit volunteer interpreters for minor languages has shown promising early results. "In the near future, it will become increasingly common to hear Thai-language tours in Chengdu's Kuanzhai Alley or encounter Malay-speaking guides at Leshan Giant Buddha."

Payment: Facilitation Initiatives Enable Seamless Connection

On July 2 at noon, after concluding their visit to the Sanxingdui Museum in Guanghan, the group needed to return to Chengdu via high-speed rail. "First, link your passport, then add your international card, and pick your train..." the "greek_twins" Marianna and Sofia pulled out their phones, demonstrating how to purchase high-speed rail tickets on the 12306 app—their fellow travelers mastered the process in just two minutes. The reporter's hands-on test revealed that 12306's English interface covers all essentials, from train schedules and seat selection to bilingual explanations of refund/reissue policies. International travelers can complete all booking operations independently—no translation apps needed.

What also delighted these influencers was the seamless payment experience. From bronze-mask-shaped bookmarks at the Sanxingdui Museum in Guang'an to panda plushies at the Chengdu Base, all are purchasable with convenient payment options. On July 5, Kainat finally bought a qipao she'd been longing for: "The clerk said I could pay by scanning a QR code or swiping my card."

Sichuan is actively enhancing inbound payment convenience through systemic upgrades. The initiative focuses on deploying tourist-friendly payment solutions across key infrastructure in major tourism cities, including public transit networks, tourist attractions, cultural/heritage venues, and dining and retail outlets. Chengdu exemplifies this progress, with 65,120 merchants now accepting international card payments, over 5,000 ATMs and 1,306 bank branches supporting foreign card withdrawals, and 100 percent coverage of foreign card payment services in key scenic spots and business districts. "Our Greece-issued UnionPay card works just like a local's here in Chengdu," Marianne said, waving the card in her wallet.

These changes are now translating into real, measurable popularity. As of July 1, Chengdu aviation ports have handled over 3 million passenger arrivals/departures, marking an 11.2 percent year-on-year increase, and over 23,000 international flights, showing a 15.7 percent year-on-year rise. Chengdu ranks first in central and western regions in both metrics.