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On August 25, the press conference of the 11th Sichuan Agricultural Expo (SAE) and Chengdu International Urban Modern Agricultural Expo (AGRO Chengdu) was held in Chengdu. It is learned from the press conference that the 11th Sichuan Agricultural Expo will be held from September 4 to 7 at the Chengdu Century City New International Convention and Exhibition Center. The 11th Chengdu International Urban Modern Agriculture Expo, hosted by the Chengdu Municipal People's Government, will be held at the same time and venue.

This year's SAE takes "Strengthening Agricultural Clusters and Chains, Building the Tianfu Granary Brand" as its theme. Kazakhstan serves as the guest country of honor, Hainan Province serves as the theme province, and Liangshan Prefecture serves as the theme city (prefecture). The expo has attracted more than 1,800 enterprises from 25 countries (regions) such as Germany and Italy, as well as many provinces (autonomous regions and municipalities) in China and 21 cities (prefectures) within Sichuan Province to participate.

This year's SAE has innovatively adopted an "Indoor + Field" multi-dimensional exhibition mode. The indoor exhibition is set in the Chengdu Century City New International Convention and Exhibition Center, with a planned exhibition area of 100,000 square meters. It centrally showcases the cluster ecosystem-building and chain-strengthening achievements of hundred-billion-level industries, highlights production-marketing connectivity, and holds product promotions and e-commerce live-streaming activities. Six thematic pavilions are set up, including the debut showcase of hundred-billion-level industries, which focuses on displaying the breakthroughs and applications in key areas such as agricultural new quality productive forces and low-altitude economy. "Chain-master" enterprises like Zhuyeqing and TECHLEX are featured. The field exhibition is held at the China Tianfu Agricultural Expo Park in Xinjin. Focusing on agricultural ecological innovation, it showcases the new scenarios, new business forms and new models of the "Agriculture +" industrial ecosystem through scenario-based and artistic approaches, while simultaneously conducting popular field activities for the public.

This SAE strengthens the application of digital exhibition technologies. Through activities such as building an online supply-demand matching platform, using big data analysis to match procurement demands, and carrying out live-streaming sales, it realizes the linkage between online and offline and broadens trade channels. At the same time, the SAE "Three Entries" activities, that is, SAE entering government organizations, residential communities, and industrial parks, are carried out on a regular basis throughout the year to broaden the sales channels of "Sichuan Brand" agricultural products.